How to Market Your Business With A Low Budget

No matter what size your business is, everyone knows the value of developing a web presence. But like most investments, online marketing can be risky and expensive, especially if you’re a small business with a tight advertising budget.

Investing in online marketing doesn’t have to be a gamble; there are plenty of marketing strategies that are cheaper than you think, and plenty of businesses have succeeded using inexpensive tactics.

Marketing doesn’t have to be difficult, either – in our digital age, there’s an abundance of tools to measure and focus your marketing efforts. It’s easier than ever to gather valuable information and quickly switch up your campaigns.

If you’re willing to be proactive and get involved in the industry, you don’t need a large advertising budget to market your business successfully online.

Start Small

There are plenty of tools on the Internet that are free or less expensive than the big names – and they can help you make the most of your budget.

• Create profiles. Almost every social media site is free, and these are great tools to help you market your business and generate a following. Create company profiles on multiple social sites as well as professional business sites.
• Look for free trials. A lot of marketing tools will offer free trials, which can lead to profit before you spend a dime! Google Adwords often gives users a coupon to begin their paid search engine advertising campaign, if you know where to look.
• Advertise on specific sites. If your budget won’t allow you to have a large search engine marketing campaign, try running ad campaigns on specific sites. For instance, Facebook advertising is less expensive than a lot of other marketing campaigns, and it allows you to target specific locations, age groups, interests and more.

Be Social

When it comes to your website, one of the main ways to increase traffic inexpensively is to communicate with other blogs and websites.

• Comment on blogs. If you make detailed, insightful comments on a blog, people that read your comments will not only want to keep reading them, but they might want to learn more about you by checking out your website.
• Give advice. While message boards sound a bit outdated, there are still millions of them on the Internet, as well as other ways to interact with members of your industry. If you can give sound advice, or answer questions about your products and services, you can gain new customers and drive traffic to your website.
• Use video. Videos now appear in Google search results, and they also appeal to the many users who are attracted to multimedia. Leverage your YouTube account in creative ways to show the benefits of your products or services. This is an advertising tactic that could gain you more sales!

Become an Author

Content is one of the biggest forces in online marketing right now, and the good news is, it won’t cost you anything but time to write. Internet users are always looking for information, and if you can provide it, you’ll be more likely to gain customers and traffic.

• Write guest posts. Most blogs are open to the idea of guest authors, and if you can give them fresh content to post, it’ll help both of you. Being published on other sites will not only improve your traffic and branding, but it will help your search engine optimization because of links.
• Start your own blog. All businesses can profit from a blog, because content is what drives traffic and improves SEO efforts. Try not to sell your company in every post, but instead give valuable information to your readers. You’ll create a community of loyal followers, which you can reinforce by frequently responding back to their comments!
• Give thorough content away for free. We’ve all seen “beginner’s guides” like the infamous one by Moz, and the reason content like this is so successful is because it’s thorough and relevant to everyone. If you can create guides that help other readers, you’ll get links, traffic and recognition – three indispensable parts of your marketing campaign.

Care About Your Customers

Turning interested users into customers doesn't have to be expensive, either. Attracting users is an important part of Internet marketing, and if you’re creative, you can use your website to do this.

• Do giveaways and contests. All users want to feel part of a community, so if you can engage them, they’ll visit your site more frequently – and be more likely to become a customer and refer you to friends. Even if they’re small, contests and giveaways related to your business can help users remain interested in your site.
• Ask for testimonials. If you’re making your customers happy, you should have no problem finding individuals to star in video testimonials or to ask for referrals. This can be one of the most effective marketing strategies, since human beings naturally want to use a business or service if they see their friends excited about it.

If you’re a small, local business with a tight advertising budget, don’t be intimidated by companies paying a fortune for online marketing. The web provides endless ways to promote your business successfully and inexpensively.

Keep yourself informed with the online marketing industry, since it’s always changing. If you remain knowledgeable, you can use the Internet to create viral content, communicate with blogs, websites and companies in your industry, and build long-lasting relationships with your customers.

You can reach us for best business promotion at low cost. We provides affordable online business promotion services.

Resource: http://www.sitepronews.com/2013/07/26/how-to-market-your-business-with-a-low-budget/

The New World of Page Ranking for any Site

Google, and search engines in general, used to act as a one-size-fits-all format. If person A and person B both searched for “best chocolate in the world,” it used to be both individuals would see the same list of rankings. Now we live in a world of customization, where Google’s results reflect not just the search terms and keywords used, but the complex personalization derived from a given user’s full interaction with the suite of Google products. Since Google, and search engines in general, are truly trying to give searchers exactly what they want, the process has seen a genesis of customization. One-size-fits-all no longer applies.
If your sole focus as a company investing in SEO is to see a high Google page rank, stop the obsession – now. High rankings don’t equate to a stellar business profile; revenues do. And now that page rankings are becoming varied, it’s much less reliable to equate a high ranking to full-scale success. So putting all your eggs in one proverbial basket is not only risky, it’s now completely illogical.
What should you focus on? Quality traffic, quality content, and a quality user experience. Yes, rankings factor in here, there’s no doubt about it, but it isn’t a means to an end. Quality is. That’s what will keep users returning, again and again. And since not all of your visitors are likely sent via a search engine, it’s time to consider the whole enchilada, and stop worrying about what Google might think.

The Role of Customized Search Results
Let’s say I’m an employee at a place called Company SEO. It’s safe to say I’m probably visiting that company’s web site often, and using related search terms on a frequent basis. If I do so while logged in to my Gmail account, or any other Google tool, this correlation begins to become apparent. It’s therefore more likely that if I search for a keyword or term targeted by Company SEO, I will see its results rank higher, as Google has correctly determined I am interested in what that company/author has to say.
Google’s results cannot be quantified in any meaningful manner. We’re seeing fewer and fewer ranking reports as a result. The rankings you see in any given search are not just based on the keywords — Google also incorporates your location, service provider, previous search history, and various other personal factors. Since we can’t predict a given user’s customization, it’s crazy these days to fully focus on a high SEO ranking.
Anyone who has traveled recently can attest to this shift. Search for “best chocolate in the world” in San Francisco and you’ll see a different set of results than if you’re traveling in Sweden. The point is, you can’t control rankings in the way we’d all like to anymore, so it’s time to shift focus.

Make Traffic and Conversions Your Top Priorities
This is not a call for all to give up the SEO game. It’s just a matter of adjusting how you approach the goals. By moving your emphasis to quality and consistency, you’ll still be aiming for the highest rankings, but in a manner that will yield better results.
Traffic and conversion rates are your best SEO friends, because they make the most of whatever ranking you are currently achieving. The more you capitalize on your traffic, the more retention and loyalty you’ll achieve, and customers will keep coming back. For instance, a site with high page rankings won’t maintain that status for long if they develop a high bounce rate. You can send 10,000 visitors to your site per day via Google, but if you can’t convert those into revenue generating visits, the eyeballs are costing you cash, not the other way around.

Generate Quality Traffic
As with everything in this world, quality trumps quantity. What you’re after are targeted links and referrals full of visitors that are truly after what you offer. Your marketing strategy no doubt contains a myriad of efforts to generate these quality visits. To really be a player in SEO these days, these campaigns should involve the following:
Organic search
Paid search
External links, from articles, bloggers, news sites, etc.
Press releases and other PR efforts
Social signals from Facebook, Pinterest, Twitter, LinkedIn, StumbleUpon, etc.
Local map listings
Online advertising
Direct traffic via offline strategies
Yes, organic search still sits at the top of the list above, but if it’s your sole focus, you’ll definitely waste your efforts. Failure to consider the other factors means you’ll experience just a smidgen of your potential success.
Pay attention to your analytics so you can understand where your site is succeeding and failing with regards to visits and conversions. Ascertain where the bulk of your traffic truly comes from (here’s a clue: it’s not always from Google) and adjust the list above accordingly. It may be that local listings or even offline strategies trump search in terms of what works best for your specific needs.
The point is simple: in the last few years, page rankings have become the Holy Grail, and it’s time to stop obsessing over a top page ranking. You can’t begin to control rankings from a personalization perspective, so stop losing sleep over your own ranking ebbs and flows. Instead, focus on the data you can control – namely traffic and conversions. If you’re aces at converting high percentages of your site’s visitors, you’re on a winning streak. It’s not a matter of being #1 for a search term, but in making your customers and visitors happy.
How has the customization of search results affected your SEO strategies? If you have any advice to share with people making the shift in focus, please share!

Attention : SEO is Neither Dead nor Dying

In the past few weeks, the Internet has exploded yet again with the latest round of obituaries dedicated to search engine optimization. The same old questions pop up under a slightly different context. What is left for SEO when Google shoots down each new exploit and tactic? If every useful technique eventually becomes obsolete, what is the point of developing it to begin with?
These laments are heard every time the search engine wipes out another fraction of its search results. The most recent source of woe is Penguin 2.0, which cracked down on the spam backlinks that many still used despite repeated warnings from Google. Besides shuffling a small percentage of pages, Penguin sent a message: The Wild West days of the Internet are over. The law is coming with guns blazing.
It is true that SEO has changed dramatically from its earliest days. In that sense, the SEO of keyword stuffing and link farming is well and truly dead. Arguing that optimization no longer has a place in online marketing, however, is short-sighted and dangerous. There have been many setbacks, but SEO is here to stay.

The Many “Deaths” of SEO
In 2010, Google introduced its newest search feature: Google Instant. Rather than waiting for users to finish inputting a query, the search engine instead began throwing out suggestions while they typed, based in part on their browsing history. The decreased standardization of Web searches had some experts predicting the imminent demise of SEO.
Three years later, having survived both Panda, Penguin and social media, experts are still forecasting its doom. And that only covers the last few years; the gradual progression of SEO since Archie debuted in 1990 has seen many such panics, each as unfounded as the last.

Who Says SEO is Dead?
Although SEO is still a vital factor in Internet marketing, it no longer commands such prominence as in the past. Many still use it as a blanket term to cover more than on-site optimization and link-building, but succeeding online now requires a strong social media presence as well. The old methods no longer work, and in that sense SEO is caught up in a constant cycle of innovation and limitation.
Others making this argument are less nuanced. Some use it for a sensationalist headline, while others claim to have discovered the technique that will fill the gap left by SEO. As with all things in the marketing community, take everything you read with a grain of salt.

Why SEO is Still Going Strong 
As long as there are search engines, search engine optimization will be necessary to help worthy websites reach interested viewers. Given the incredible proliferation of websites and pages online, it is reasonable to assume that systems will always need a way to find information that users cannot. The methods, on the other hand, are sure to change, as well as the organizations setting the rules that govern them.
No matter what name it goes by, search engine optimization is simply a means of bringing publishers and companies to readers for mutual benefit. This practice predates the Internet and will outlast it, but until the last search engine shuts down, SEO will remain a vital piece of any website’s business strategy.

Modern SEO
The question, then, is what currently works in SEO? When a so-called expert cannot find an answer that he likes, he declares optimization dead. Those who wish to continue profiting from the remarkable opportunities of the Internet, however, must stop and take stock of what has been left behind.
Link building has not been eliminated. In fact, the need for high-quality inbound links has never been greater. Rather than paying for or spamming links, webmasters must now court recommendations from reputable websites and social media users. It demands effort, helpfulness and cooperation. The quick tricks are being picked off one by one, and real finesse is now needed to bring a page to the top of the rankings.

Adapting to the Future
In a few months, the outrage and despair of Penguin 2.0 will have faded into the background, only to be replaced by a new harbinger of doom. Through it all, Google will keep moving toward its vision for a strong search environment: one free of spam, exploitation and excessive commercialization. Anyone who pays attention to the rumblings of the giant’s press releases and mouthpieces like Matt Cutts should never be taken by surprise.
So, when everything is considered, it is not SEO that is dying, but rather the obvious black-hat methods that have flourished unregulated for so long. Google and its fellow search engines are ushering in a more civilized era in online marketing. Who will pull ahead and who will lag behind remains to be seen.
What are your views? Is there still a place for SEO or is Google systematically killing the SEO industry? Post your thoughts in the Comments section.
resource: http://www.sitepronews.com/2013/07/19/seo-is-neither-dead-nor-dying/

7 Must-Have Online Tools for Businesses

Running a business, no matter how large or small, takes a tremendous amount of savvy organization skills. It takes a New York minute for your operation to go from clean to cluttered. From emails to receipts, project planning to social media, there’s a heck of a lot of things for any business owner to stay on top of. Thankfully, there are scads of smart developers out there creating tools that make everything from to do lists to invoice generation a digital snap.
If you haven’t had time to keep up on the latest and greatest organization tools, read on; we’ve done the homework for you.

1. Teuxdeux – To Do Lists for the Modern Age
No matter how digital our lives become, to do lists still remain integral to our day-to-day activities. Whether you’re an old-fashioned pen and paper person or an online task guru, TeuxDeux makes life volumes easier. TeuxDeux lives in a tab on your computer, housing lists from simple to highly complex. The interface is uber-simple, clean, intuitive, and very useful. The best part; it’s completely free.

2. Shoeboxed – Organize the Little Things
Receipts: They’re tiny, plentiful, and can clutter up a happy desk faster than a turbo train. They seem to be everywhere but where you need them most, come tax time. Shoeboxed aims to remedy this mini-nightmare by digitally housing all your important receipts, bills, and business cards. The how is up to you. Either send all your goodies in a pre-paid envelope and let them do the dirty work, or you can purchase an online desktop uploader. Your easiest option: use their handy dandy mobile apps. With minimum setup and reasonable monthly fees (the apps themselves are free, as is the DIY account), your business or nonprofit will reap the organizational benefits from word one.

3. Trello – Easy Project Management
Trello is a project management tool for businesses or departments that need a simple interface and notification system. It’s ideal for tasks that are too complicated for traditional to-do lists, but not complicated enough to warrant a Basecamp style uber-software solution. Trello is free, and super flexible. Create cards and categories for each of your tasks, and assign them to any user, complete with real-time notifications. Customer support for Trello rocks, and you’ll notice frequent upgrades and improvements too.

4. The Invoice Machine – Get Paid and Stay Organized
If you run a business that invoices clients but doesn’t require hardcore invoicing software (that can costs hundreds or even thousands of dollars), The Invoice Machine is an ideal middle of the road option. Basic features like invoice generation are free, as long as you don’t create more than three in a given month. Inexpensive paid plans are perfect for those who send more frequent invoices, and The Invoice Machine will of course keep track of everything you send, and remind you when invoices are still outstanding. Each invoice looks polished and professional, and this tool truly simplifies the process of getting paid.

5. Sanebox- Make Sense of Your Inbox
One of the most demanding tasks of any business professional is keeping up with the mighty email inbox. It doesn’t take long for to suddenly feel like way too much time is spent parsing through stacks and stacks of unread messages. Enter Sanebox. This nifty tool determines how important each received message is to you, and it filters less critical emails into subsequent folders. Sanebox also summarizes emails and information in your less important folders, and appropriately highlights those it knows you need to read now. You can also set-up reminders to follow-up with individuals as needed, and you can ask that Sanebox put designated emails back into your inbox in any given timeframe. There are several paid plans to choose from, depending on the size of your inbox and your overall needs.

6. Hootsuite – Social Media Magic
Just about every business is getting in on the social action these days, and those that aren’t are delaying the inevitable out of intimidation. Hootsuite aims to assist you in wading through the madness and keeping things organized and simple.
Connect all your social media accounts to Hootsuite (Facebook, LinkedIn, Twitter, etc. – note that Google+ doesn’t yet allow connectivity), then send and schedule tweets and status updates to your heart’s content. Hootsuite allows Social Media Professionals to plan out a bundle of blasts in advance, supporting big picture planning and saving you tons of time. It will also let you set-up a column with keyword searches, then display tweets that feature your selections. This allows you to track your business’s social signals, and see all your past, present, and future social updates; all in one handy interface. Basic features are free; utilizing all the bells and whistles will require a paid plan.

7. Yast – A Different Kind of Time Tracking
Sometimes we’re so busy each day, it’s hard to know how much time we spend doing each of our critical tasks. If time management is key to your success, let Yast demystify your world. Yast runs in the background throughout your day’s activities, tracking how much time you spend on specific tasks. Each day, it compiles the info into a timeline, visually showcasing where you spent your time and attention each day, week, month, and year. You’re able to chunk out projects into specific tasks too, and see how they each measure up. There are three different kinds of pricing plans, and the Personal option is completely free. Business plans allow for multiple users and shared projects, and there’s a free trial to truly assess if the tool is right for you.
As business owners, we can never be too organized. Got an organizational tool you can’t live without that didn’t make the list? Leave us a comment and enlighten us!
resource: http://www.sitepronews.com/2013/07/18/7-must-have-online-tools-for-businesses/

How Your Visitors (Unknowingly) Send Quality Signals to Google

Since the initial launch of Google’s Panda update in 2011, the “Q” word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to judge whether our site’s pages are worthy of rankings.
In one of its first posts about the original Panda update, Google’s Official Blog stated, “This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”
It goes on to talk about rewarding sites with quality content. Those two statements alone beg the question: how does Google judge quality?
Several months after Panda launched, Google provided a 23-point checklist with a bit of insight… questions they’ve been asking to determine which sites offer quality content/copy and which don’t.
Words like “trust,” “authority,” “value,” “share,” “expert” and “comfortable” appear numerous times on the list in relation to quality sites. On the other hand, we find repeated mentions of terms including “redundant,” “errors,” “mass-produced” and “excessive” when talking about low-quality sites.
Being a search engine, Google uses robots (bits of software) to travel around the ‘Net and gather information about billions of websites every day. While there is a human quality team at Google, they are only spot-checking sites – not evaluating every single one.

How Do You Train a Robot to Assess Quality?
By relying (at least partially) on quality signals from site visitors.
Wordtracker’s own Mark Nunney has done an excellent job with his Panda Update Survival Guide where (among other things) he points out several metrics Google may watch to determine the quality of a site’s content. Among these are:

• duplicate content in high quantities
• low amounts of original content
• page content not matching the Google snippet in the SERPs
• unnatural language (over-optimization) of copy/content (also a Penguin issue)
• boilerplate content

How do you, as a site visitor, behave when you click to a site that has one or more of the above? You might click away immediately. You might click from page to page quickly trying to find the content you want. You may leave and never come back.
And these signals are communicated to Google in the form of:

• high bounce rates
• low time on page
• low time on site
• how soon (if ever) you return.

Sure, there could be other reasons (besides the page’s copy) that you behaved the way you did. But it’s obvious to Google that something wasn’t right… the site/page lacked in quality somewhere. This is what SEO-pro Jill Whalen, of High Rankings, describes as the “merry-go-round effect.”
“It’s really hard to say for sure, but my feeling is that somehow Google is able to tell if a user gets to a page from search and then can’t easily find exactly what it was they were looking for (based on their Google search query) that it’s a negative signal to Google. They possibly can tell when a user clicks around a site a number of times and then comes back to the Google search results and tries another site. With the sheer number of sites using Google Analytics these days and Google’s Webmaster Tools, it seems that they can pretty easily gather this information.”
What else do you do, as a site visitor, when you find content that hits the nail on the head? Frequently, you might share it with others. This leads to social signals that Google could use to determine quality.
Video shares from YouTube, indicators from Facebook, Twitter, LinkedIn, Google+ and more show up in your Google Analytics account. This offers proof to Google that your content was well thought of and shared with others.
Take a look through your site’s copy and the content of your blog. Are they up to par? Measure your pages against the criteria in Google’s Panda checklist and Wordtracker’s Panda Survival Guide. Do you see any of the problems I mentioned above? Make a list of action steps you need to take in order to improve questionable areas.
The Panda update is a permanent part of Google for the foreseeable future. Taking some time now to fix issues can save you lots of headaches and rank reductions in the future.
Best SEO Firm in India

http://www.sitepronews.com/2013/07/15/how-your-visitors-unknowingly-send-quality-signals-to-google/

How PR Affects SEO For any Site

 In the old days of SEO, the impact of PR on page rankings was rather straightforward: It was all about building links. A good PR strategy centered around the goal of enticing just about anyone on the web to link to the company’s site and/or press release.
Today’s campaigns are in large part much more complex, thanks to Google’s ever-evolving algorithms. The current reality is that Google cares about the quality of content and credibility over a sheer volume of links and keywords. PR strategies must now cleverly incorporate the social stratosphere as well, leaving the two departments of SEO and Public Relations in a prime place to work together.
Successful SEO revolves around stellar content, and successful PR equates to an enviable network. Since SEO needs that network to thrive and PR needs great content to have something to crow about, the marriage of these two disciplines is now a no-brainer.

Networking and Citations: The Keys to Success
Many companies focus PR around two main areas: press releases and social signals. Both are critical to generating word of mouth, links, and overall buzz, but at the heart of success lies the quality of your network.
The first priority of any PR professional should always be networking. If your digital rolodex consists of a myriad professionals in your industry, with credibility and author rank galore, you are off to the races. It’s of course ideal to have journalists at national publications like The Wall Street Journal and The New York Times on your list, but this just isn’t realistic for many. That’s OK; what’s most important is that your network be brimming with experts in your niche that will favorably plug your site through targeted citations, press releases, and related content. Credibility is absolutely paramount.
In the world of SEO, Google has increasingly placed more emphasis on author rank, and less on keywords. Why? Keywords can be manipulated, and author credibility far less so. If a journalist with a significant readership who consistently blogs about fashion trends writes about your online jewelry store, you’ve acquired an ally worth far more than a bundle of less-relevant links or mentions.
The Power of a Press Release
Once you have a network of trusted and credible professionals (which admittedly is a never-ending task), it’s time to master the art of the press release. Ted Ives from Search Engine Land intelligently outlines why putting the cart (press release) before the horse (your network) is an unwise idea:
“Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one coupled with outreach to individual journalists and bloggers directly prior to issuing it.”
In other words, don’t just launch a press release and hope the content is so engaging that the links will just start flooding in. Be proactive about engaging your network before launching your your campaign, and incentivize them to spread the word.

Writing an SEO-Friendly Press Release
One could write for hours about press release best practices for writing headlines, placing keywords, calculating reader drop-off rates, and crafting the ideal headline length, but these are really elements where practice helps make perfect for your specific brand and message. Instead, let’s go over the critical elements of a successful press release, especially as it relates to SEO.
First and foremost, think long and hard about the topics you deem worthy for a press release. Ensure they are truly newsworthy, and will be seen as valuable and interesting to folks outside of your immediate company’s sphere. There are many good reasons to send a press release, including website launch announcements, new products or services, executive hires and bios, survey or case study releases, and/or new corporate partnerships.
Make sure your headline clearly defines the key problem or benefit, or your SEO needle won’t move an inch. The headline of your press release is in many ways even more important than the content itself; not just for SEO, but to engage your network in linking back to you, and entice readers to go deeper. A subheading should further emphasize the point.
A great press release almost always includes credible quotes from related professionals too. The higher up (or well-known) the party with the quote is on the food chain or company you are discussing, the more credible the citation will be, to both readers and Google.
Remember to include a press kit or link to images and artwork. If you want others to link back to you, they may require company logos and the like to do so; make this as easy as possible for your network. Finally, ensure your company’s privacy policy, terms of use, contact information, executive listings, and other related information is current and accurate on your respective websites and release. This sounds like a small thing, but mistakes happen more often than you’d think, and for both credibility and SEO reasons, it’s an abysmal error.

Why PR and SEO Experts Should Work Together
As critical as it is to write a brilliant press release every time, it’s obvious that fine-tuning individual pieces of content is by itself a shortsighted strategy. PR pros should also be working hard to maximize their company’s website and social reach. SEO these days revolves around a user-friendly, content-rich website experience, so combining the analytical mind of an SEO whiz and the social, networking mind of a PR guru is a match made in digital heaven. Incorporating PR into SEO strategies is a tactic most companies are currently not utilizing.

PR Newswire VP Sarah Skerik puts it this way:
“In most cases I’ve seen thinking about SEO starts and ends with the optimization of a particular message, with the goal of getting the press release itself to rank in search engines. In reality, we should be thinking about how to help our brands’ web sites rank, not individual messages. PR sells itself short when the focus on results is too narrow.”
The moral of the story is simple: PR and SEO go hand-in-hand. Because they each adhere to the same three critical strategies – links, social signals, and citations/author rank – professionals from both disciplines should absolutely strategics together. SEO rankings don’t reach high levels without scads of social mentions, nor do PR campaigns. The same is true for link building and for creating a credible network of quotes and citations. By considering the big picture before you launch a press release or SEO tactic, you improve your chances for both areas to enjoy another bite of scrumptious success.
resource:http://www.sitepronews.com/2013/07/12/how-pr-affects-seo/

How to Create an App By Yourself

Apps may be created for any number of reasons. You may have found an app that you would like to use on your blog, but opt to create your own to avoid the expense of paying for someone else’s. You could create an app to market your home business or just for fun.
The following are four app creators that have a slightly different take on app creation:

An overview of the Google App Inventor  

This app program allows a user to create his or her own app for the Android operating system. It makes app designing easier and means the user does not need to have a full understanding of programming to create an app. It has a number of functions that allow the user to make fairly simple Android apps. The principle of the app inventor is to turn app creation into a more modular design platform. The user picks the function he/she wants, and then moves onto a GUI where he or she may manipulate those functions into the app user interface. From here, the user creates both the internal and external use and appearance.

The pros and cons of Google App Inventor 

On the up side, this creator is easy to use and open source. It works in a step-by-step method to make the construction process a little less complex. The only real con of the app creator is that its easy-to-use structure has made it more restrictive to use and, therefore, a more advanced user would not be able to be as creative as he or she would like.
The target audience for this app inventor is literally anyone who has intermediate down to zero experience with app building. A deep understanding of programming is not required to create an app, in the same way that blog CMS programs have enabled people without HTML code knowledge to create blogs. It can be used to showcase writing services reviews, or other useful posts.

An overview of the Zoho Creator 

This app builder allows the user to create apps by setting rules and having the app built on those rules. This is yet another way of creating functions first and then allowing the app to be built based upon them.
The principle of the Zoho Creator is to give the business or personal user a variety of business or number related tools. These tools may then be integrated into an app that is designed by the user. The Zoho Creator uses a drag and drop method to create the app.

The pros and cons of Zoho Creator 

The drag and drop interface is actually one of the more easy-to-use and recognizable drag and drop systems currently available. It has a builder that is reminiscent of a WordPress or Magento CMS. On the down side, however, it mostly offers business tools, most of which are better optimized on professionally created apps.
Zoho has tried to sell it as a business and personal use app creator, but it is clearly aimed at the business user. The only people who may be able to benefit, other than business users, are people who want to build apps to do their taxes or book keeping.



An overview of The App Builder 

This app creator gives the user a number of icons and headings that he or she may order, or they can add their own headers, icons, backgrounds and colors. It is a flexible creator that allows a user to customize as much as possible within the restricted confines of an app creator.
The principle of this app is that a user needs no programming knowledge at all. The company has created a tool that operates under its own rules, to the point where learning how to use the tool is all you need to do to gain full functionality.

The pros and cons of The App Builder 

Its biggest advantage is its “go live” function, which allows the user to pin the app to his or her website, either to sell it, make it available for people to download or simply as a marketing tool. Its update system is also quite modern. There are no real drawbacks — it does everything an app creator is supposed to do; it even allows you to create apps for iOS and Windows, as opposed to just Android.
The target audience for The App Builder? Almost anybody with an interest in creating an app. It can be used by a teenage girl to make an app involving images of the hottest celebrities, by a writer to showcase top essays, or an app for businesses to promote themselves.

An overview of the AppGeyser

This is a free service that allows you to lay out parameters for your app, and it is then created in a number of easy steps (they claim as few as two). The service also offers a lot of tools for post app creation promotion.
The principle of the app builder is to build apps that make money. It is a quick service that almost wants to take the work off of your hands, thereby making the process quicker and easier.

The pros and cons of AppsGeyser 

AppsGeyser allows the user to create and monetize apps very quickly. These apps may not be accepted into the big app stores, but money may be made via self promotion.
It emphasis on quick creating and marketing over substance, however is a drawback. The app creator is not built to give you lots of options and customizations (when compared with similar app creators). It is built to help you churn out a factory style app. Another con? The website shows a metric of how many apps are being installed at the moment, but the clock is only created via an html program that increases at random intervals (in other words it is a little lie).

The target audience for the AppGeyser

You will not have to read any posts to figure out that this app builder is for anybody who wants to make a fast buck. The web marketing of the app creator alone is crying out to all those people who have seen how much the successful app creators have made and want a piece of the action. If money is your only motivation then this is the app creator for you.

Conclusion

There are several app creators out there, and each has its own reason for existing. Each app creator offers something different, making it easier for users to find the creator that works best for them.
Emily Lucas is an experienced freelance writer and blogger. Her areas of interests are very wide, but mostly she writes for educational websites and blogs.

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