What’s the next online revolution? That’s as much of a question as asking to predict the future of all events on the planet, even though there’s always flag-waving clues along the way. In the case of going beyond Web 2.0, we can already see what the future is going to hold at least through the end of the decade.
The focus for Web 3.0: video and mobile. Just how much will they shape the Web experience over the next 10 years? You can take what’s already happening and merely triple the exposure.
The Video Revolution
According to the video-making service WIP, videos are projected to dominate about 86 percent of the online world by 2016. That’s a huge jump from where it is now at 51 percent. But that shouldn’t surprise anybody when YouTube has a channel for nearly everything and where businesses are bringing in profit by posting hundreds of videos every day. Much of that, however, has to do with videos that are more than a little pithy.
The advent of Vine and Vine Mobile has created the new template for how videos will look over the next decade. Some companies are still trying to adjust to the problem of advertising in short, six-second bursts, even if plenty of wit can still come from such a format. The real story, though, isn’t one video with a short length and more in creating multiple videos with equal short lengths.
If you have to guess the evolution of video, it’s going to be in creating micro-videos that tell a compelling story inside and out about a business. By the end of the decade, we may see every online business feature a main page video that tells you everything you need to know about products and the business’ back story. With that comes a sense of personalization to help companies of all sizes find customers easier (through social media’s help) and enjoy larger returns on investment.
How those videos will be watched is another matter.
The Mobile Revolution
There still seems to be a drive for businesses to go mobile in every way, and it’s slowly getting there. Yet, the ubiquitous nature of mobile technology is still growing. Even Google chairman Eric Schmidt a couple of years ago wrote his vision for what the mobile revolution will look like. Much of that involves doing nearly everything on our Smartphones, as well as making them affordable so everyone around the world can have one.
On the business front, the real mobile revolution is advertising and using adaptive and responsive design to make that happen. We’re already on the cusp of an adaptive design revolution in helping ads from a business automatically adapt so it fits onto a mobile screen. Regardless, it’s not as easy as it might seem and may not be standard until the end of the decade.
In the meantime, we’re doing considerably more with mobile technology. We’re starting to watch videos and look up information on our Smartphones more often than we ever have. Mobile apps in all categories ‘are going through the roof,’ especially in the realms of retail.
Does it mean the desktop and the laptop becoming archaic as part of Web 3.0? Probably not entirely, despite it being clear that we want to do most things online while on the go and not necessarily while driving.
Whether that means taking the time to watch slightly longer videos someday will remain to be seen. One thing we can be sure of in the next online revolution is that videos can’t really become any shorter.
resource:http://www.sitepronews.com/2013/09/24/beyond-web-2-0-prepare-next-online-revolution/
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