You can Use Yourself Best SEO Tools

In the world of SEO, you’re really only as good as the tools you use. Those who take on DIY SEO with a firm intuitive stance do so at their own risk. For most of us, what we assume folks will do to search and find our business on the web doesn’t come close to hitting the mark. We should never bank the success of our business on the instincts we have about our customers – especially when there are plenty of tools to validate and guide us.

The good news is, there are oodles of tools out there built to help the DIY SEO marketer. The bad news is, it’s incredibly tough to filter out the good from the bad. Let this article do the interviewing process – these tools and services are tried, tested, and approved to actually help you achieve and maintain ranking improvements.

Tools for Keyword Research

All SEO is built on a foundation of strategically selected keywords. While your keywords may change over time, they truly do create the structure from which all content, copy, and marketing directions are based on. Therefore, it’s advisable to use a couple of different free or paid tools to help you target the ideal keywords for your business.

Google AdWords

Google’s suite of products vary in efficiency and usefulness, but AdWords is a slam dunk. This tool is beneficial not so much for actual hard numbers, but as an analysis for how popular a given search term is in the current market. Use it as a means of comparison for your top keyword selections. AdWords is excellent at visually displaying what terms work best. It’s also aces at inspiring you to branch out, and generating additional keyword ideas you may not have yet considered.

SEO Book

Completely free and highly useful, SEO Book has a slew of offerings to enjoy while you hunt for the perfect keywords. Check out the keyword density analyzer, a PPC keyword wrapper, page comparison tool – even a typo generator that displays the common misspellings for selected keywords. Don’t move forward with your keywords without first consulting this site for validation and assistance.

Tools for Paid Search and Keyword Ranking

While organic tactics are absolutely necessary for long-term success, some businesses choose to use paid search for a quick shot of ranking adrenaline. Here are some tools and services that can aid in this process.

SEMRush

SEMRush offers a few free tools for the SEO practitioner, but their monthly subscription product is really where the meat of their service lies. Use SEMRush to discover what keywords your competitors are using for both organic and paid search results (free accounts only see the top 10, whereas paid accounts get the whole enchilada.) Paid accounts also have access to organic rankings for any domain, search volume for keywords, total number of search results, and many more informative parameters.

PPC Partners

Paid search is a challenging space to take on as a DIY-er, so this is one area where you’re best served to enlist an expert. There are a lot of pay-per-click (PPC) firms out there, and who you choose should be a direct reflection of your business. For most small business owners, hiring a reasonably priced, mid-sized firm is ideal. You’ll get personal attention from experts who have bona fide experience. Since you’re looking to invest real cash in this paid search, make sure to find one that has testimonials to back up their claims.

Two examples of reputable, results-orientated PPC providers are Webrageous and JumpFly. Both get high reviews for things like customer service, response, innovation, and fair pricing structures, so they both represent a good place to start your quest for stellar paid search results.

Tools to Monitor SEO Results

All the SEO efforts in the world are meaningless if you’re not tracking the actual success or failure rates. It’s not always easy to decipher the story that analytics are actually attempting to tell, so it’s important to choose tools that help demystify the process, and provide how-to guidance in reading each segment.

Authority Labs

Authority Labs keeps it simple – enter a domain into their main interface, and you’re able to track keyword rankings effortlessly. That’s the free portion of the site. If you’re willing to pay for a Pro plan (or just enjoy the free 30 day trial), you can watch up to 50 domains and 1,000 keywords (unlimited for higher subscriptions.) This is powerful stuff to gauge how your keywords are truly performing.

Raven Tools

If you’re opting for a paid tool across the board, Raven Tools is a sure bet. Built by an SEO agency for SEO experts, Raven covers just about every aspect of SEO planning and tracking. Their metrics tracking is absolutely stellar. It’s powerful in part because Raven Tools draws data from a bevy of sources, including SEMoz, Google Analytics and Webmaster Tools, and of course, Google AdWords. It’s a bit like one-stop-shopping in the world of SEO. The interface is intuitive, how-to guides are easy to read and very effective, and you’ll be thrilled with the level of detail and variety of available tools and assistance.

resource: http://www.sitepronews.com/2013/10/21/best-tools-seo/

New Lessons in Creating Unforgettable Content

Looking at today’s mass media can be a depressing. We live in an age when CNN makes Miley Cyrus’ twerking a cover story. Sites like Buzzfeed flourish by publishing “articles” such as 24 Inspiring Photos of Pigeon Street-Style. On the surface, it appears as though the internet is nothing but a rehashed version of a shallow gossip mag.

Thankfully, that’s only an illusion. Because the web is, in essence, a comprehensive library for all of global consciousness, it’s natural that some questionably valuable content be at the forefront. Not every site rising in the popularity ranks leaves us questioning the validity of evolution, however; some support the notion that great content can truly equal huge success.

Can Positivity Finally Rule?

Many have lamented for years that mass media content – online and off – almost always maintains a depressing tone. Yet few sites have attempted to quell these concerns by presenting positive and intelligent spins on current news stories, and even fewer have seen any level of success. That is, until now.

Cue Upworthy, a ridiculously savvy and upbeat news site that is exploding onto the scene. Launched in March of 2012, Upworthy has a familiar news model, with a twist. The site’s “curators” search for fascinating content on the web, and then present it with immensely articulate and witty insight. Unlike Buzzfeed’s obsessive, regurgitated lists, Upworthy takes the unusual and interesting, and tells these stories from a whip-smart, and upbeat, perspective. It’s wonderfully refreshing, and catching on like wildfire.

The Upward Climb of Upworthy

Since its conception, Upworthy’s stated mission has been to “host the intersection of the ‘awesome’, the ‘meaningful’, and the ‘visual.” The site has significant know how in the form of its founders, too. Co-created by Peter Koechley, formerly of The Onion, and MoveOn.org main organizer Eli Pariser, they made it their mantra to only publish content with heart, meaning, and significance.

These are subjective terms, sure, but it’s easy to argue that articles like What the Future Might Look Like if We Don’t Push for Gun Control (a top story at the time of this writing) easily trumps the value of Miley’s offensive dance moves.

The public seems to agree. In just over a year, Upworthy has hit several significant milestones. They’ve seen over 30 million unique site visitors, with an impressive 6+ minutes average time spent. They have over 3 million social media subscribers across all networks and newsletters, and their content accounts for one fifth of all social signals that social measurement company SimpleReach measures – that’s from a pool of over 5,000 publishers.

Late last year, they also received $4 million in financing from some major social media players, namely former Facebook executive Chris Hughes and Reddit co-founder Alexis Ohanian. Upworthy is definitely on the upswing.

How Upworthy’s Success Can Inspire all Content Marketers

There are many fantastic lessons the rapid popularity of Upworthy can teach all content creators about how to play big, play fair, and come out on top. Their rapid rise negates all those that lament that only the content scrapers, negative ninnies, and SEO black hats get their just desserts. Good guys finish first sometimes too, and you can follow suit by absorbing these teachings:

Keep content fresh: Upworthy posts new goodies daily, thus pleasing people and search engines equally.

Quality definitely, definitely trumps quantity: You won’t see archives of endless posts from Upworthy, but what you will see is a nice bundle of articles or videos you actually want to read and watch.

Headlines are crucial: skim through the various content titles, and you’ll find snazzy headlines like “Who Doesn’t Like to Watch Half-Naked Girls Dancing? These Guys, After They See Why It’s Happening” and “Dear Religious Extremist: The Cameras are Staying, and That’s Final”. These are anything but the typical mundane openers, and they’re enticing readers to click in droves.

Social signals matter: Upworthy heavily encourages users to link to their content through social networking sites, calling their business a “mission-driven media company.” According to Scanvine, Upworthy is now the number one most shared website on all social media channels. This is a major factor to their seemingly overnight success.

Venture beyond the usual: In the words of co-founder Pariser, “We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos.”

Have a brand identity: Upworthy is not afraid to let their curators voice strong opinions, but it’s done so with a consistent overall identity. Editor-in-Chief Koechley states that, “What’s important is that the content itself, the message itself is ‘upworthy’ and not a blatant play to cover up what the company is about. I don’t think we’re going to work with Chevron CVX +2.69% saying what they’re doing is great for the environment.”

Adhere to honesty, and a commitment to the community you serve: Upworthy never hides the fact that the content they present is normally gathered from other sources. Pariser explains it this way: “A lot of organizations and brands come to us with content that’s upworthy. There’s an opportunity to do right by them and by our community as well by elevating that content to our audience while being really transparent about the fact that it’s promoted.”

Distribution is critical: While great content is obviously a focus, Upworthy puts just as much, if not more, effort into intelligent distribution efforts. As Koechley told VentureBeat, “Having good content doesn’t mean anything if you aren’t actively trying to get people to see it.”

The explosion of this savvy media site is indeed great news for all those content creators who have never given up on quality. The web will likely always have a soft spot for celebrities and their embarrassing habits, but there’s a huge market for intelligent and world-changing content as well. Let Upworthy’s success inspire you to reach new content and marketing heights too.
resource: http://www.sitepronews.com/2013/09/06/new-lessons-creating-unforgettable-content/

Video SEO: Getting Your Video Ranked on Page 1 of Google

You have finally figured out how big a boost video marketing can be to your overall Internet marketing efforts. Let’s face it; people would rather watch videos nowadays than read an article. And a lot of businesses are now leveraging that trend by posting tons of video content on their YouTube channel designed to create brand awareness, introduce and sell new products and services, promote upcoming events and generate new business.

Now, posting great video content on YouTube is one thing, making it easy for your target audience to find the video is another. Yes, posting a video on YouTube will generate traffic organically from YouTube searches and possibly from social media shares, especially if the content is of high value. However, imagine how wonderful it would be if your videos appeared on the first page of Google for your target keywords. That would be just amazing, right? But the real question is how do you do this.

Well, it’s not as difficult to get a YouTube video ranked on Google as you may think. All you need is a little video SEO and a bit of elbow grease and you should be able to get there.

Here are 3 key steps to help you along the way:

1. Optimize Your YouTube Video Page

The YouTube page where your video is posted is just like any landing page or website. It has the same on-page elements that Google uses to evaluate for search placement. So, like any landing page, you will want to optimize it for the keywords you are targeting. Here are the things you will need to do.

• Title: Write a compelling title that contains your target keyword. As much as possible, don’t exceed 70 characters, and make sure to have your target keyword within the first 5 words of the title.
• Description: Write a description of no less than 300 words. Insert your target keywords generously into the content. 4 to 5 exact match instances of the keywords you are targeting is a good rule to follow. The keyword should also appear in the first sentence of the description and in every paragraph thereafter. Including other relevant keywords in the description also helps. Finally, don’t forget to include links to your website and relevant links to other videos that can be found on your YouTube channel.
• Tags: This portion should contain all the keywords that matter. Your target keywords as well as other relevant tags. For instance, if you are targeting the keyword “Video SEO” for that particular video page, consider adding tags like “video”, “video marketing”, “SEO”, and “search engine optimization”.
• Transcript: If your video has voice-over or features someone talking, then it will be definitely worth your while to upload a transcript of the video script. Now, this only becomes beneficial if the keyword is mentioned at least 2 times in the video. This is an optional optimization technique since there have been cases where a video that didn’t have voice-over or a transcript still ranked on Google. In any case, having this element on your video page helps a lot, so consider getting it done.

Additionally, the audience retention rate of a video plays a factor in Google and YouTube search placement. In order to maximize this, you will want to not only produce great video content but keep the length of the video below 5 minutes. Shorter videos tend to generate better audience retention rates.

2. Get Immediate Traction for Your Video

Once your YouTube video has been published and the video page optimized for search, the next thing you will need to do is to get instant traction for it. This is because YouTube tends to rank videos that have a good deal of views, likes, comments, and social shares high on searches. Eventually, those same factors will increase the video’s visibility on Google.

So, how do we do that? Here are some actionable steps you can take:

• Embed the video on your website or blog. Doing this will not only create a high valued, relevant backlink to your YouTube video page, but will also provide the video with instant activity, especially if your website or blog gets a steady stream of web traffic.
• Share the video via your social media accounts. Facebook, Twitter, LinkedIn, Pinterest, and Google+ are just some of the social networks you should share your video on. Ask your network of friends and followers to watch, comment on, like, and share the video. If you have a Facebook Fan Page or a Google+ business page, consider sharing or embedding the video there as well.
• Email the video to your friends, colleagues, clients.
• Try to ask everyone you know that has an active account on YouTube to create a video response to your video. Every video response your YouTube video gets increases the page’s trust factor and popularity, which will have a significant effect on search placement on both Google and YouTube.
• Submit the video to SMO like social bookmarking sites like Stumbleupon and Delicious.

3. Get Some Consistent Link Building Done

Again, Google treats a YouTube page like any other landing page. With that being said, link building will play a significant role in getting your video to the top of Google. This is especially true if the keywords you are targeting are highly competitive. A steady monthly link building campaign consisting of a variety of link types such as social bookmarks, blog articles, web 2.0 posts, article directory submissions, and video syndication, will greatly affect the video’s visibility on Google over time. Typically, with consistent link building, you can get a video ranking on page 1 of Google for your target search terms in less time than you think.

Resource: http://www.sitepronews.com/2013/08/22/video-seo-getting-your-video-ranked-on-page-1-of-google/

Drawing Visitors to Your Site with Tablet and Smartphone Apps

There are now over 1 million smartphone and tablet applications available in the various online stores. According to a recent study by the E-tailing Group, phone and tablet users spend 82 percent of their mobile minutes with applications, and just 18 percent with web browsers. The average person has 40 apps downloaded, and regularly uses 15.
Since mobile usage continues to skyrocket, it’s clear that if you want to grab the attention of small screen users, you have to do so through an app, not (just) a mobile website. Savvy content developers, however, have discovered that engaging applications can often drive higher traffic numbers via the web to sites of all classifications. The same is true for critical inclusion inside the most heavily used aggregation apps. So if you want to increase traffic and revenues on your ecommerce site, blog, or other web space, engaging with mobile users is a critical strategy.

Application Considerations

If your business has yet to jump into the world of apps, you have a couple of considerations to ponder before development. Answers to these questions will help you determine if a native app is required, and if so what platform, as well as the choice to just be included inside the biggest apps in the biz.

• Know your audience – A deep and detailed understanding of who your target audience truly is remains critical to success in all arenas. If your metrics show you attract a different audience than you intend, don’t be afraid to be organic and shift perspectives, or to broaden your horizons. Our instincts about who will be best served by the products we offer aren’t always spot-on. Trust the data, and act accordingly.
• Know what makes a great application in your space – Before you dive into application production, study the market to see what exists in your niche, and find what’s working and what’s not. Don’t duplicate the efforts of a competitor; make sure what you offer is both filling a need and unique to the space. Since users engage regularly with just 15 apps, you don’t have the luxury of repeating what’s been done. It may be that you decide to be included inside the likes of eBay, CraigsList, Yelp, and other big names. Don’t assume you have to reinvent the wheel to be successful.

Types of Applications

Smartphone and tablet applications fit 5 distinct categories, and not all may be appropriate for your business.

The categories are:
1) Games – It’s no secret that people love to play games. The gamification of the app world has taken every day activities like eating out and running errands and made them competitive (thank you, FourSquare). 42 percent of time spent on mobile devices involves playing games.

2) Social Networks – Facebook is the obvious example, and apps like these take up 31 percent of smartphone users’ attention and time. It’s not wise to take on the creation of a new social networking app, unless that’s already your core business, but you can use the Facebook addiction to your advantage. Facebook has made mobile advertising its top priority now, with targeted ad buys appearing in user feeds, making this a great marketing option to reach the mobile audience.

3) Information Discovery – Big names like Yelp, CraigsList, and TripAdvisor get very high traffic on their apps, which people use to access the next film, restaurant, concert, activity, or vendor they’ll partake in. If your business relates in any way to the content these discovery apps offer, you should petition each app/site to also be included.

4) Utilities – Considered the primary way people interact with their phones and tablets, utility apps include things like email, calendars, maps, cameras, and clocks.

5) Branded Applications – Major brands like Burger King and Nike have a myriad of app choices with heavy branding. These are normally less popular than more ubiquitous options, but when they go viral, it’s a huge windfall.

iPhone Versus Android

All mobile users are not created equal. Per a new report from the Arbitron Mobile US Smartphone Panel, iPhone users engage with apps 54 percent more than their Android counterparts. iPhone users additionally spend 20 percent more time with apps (an average of 105.3 minutes per month, versus 87.6 for Androids), and shop 19 percent more too. If you’re going native, iPhone still reigns supreme.

The Most Popular Apps

The app that boasts the highest traffic is eBay, used by 14.3 percent of US smartphone owners. Amazon Mobile is second, followed by Groupon, Passbook, and CraigsList. These are your top five aggregators if you’re after a mobile audience. If, for example, you own an online business, you should absolutely be selling some of your products on eBay, if only to expand your horizons and find new customers.
While more users access web domains than application counterparts, they spend far more time interacting with app content. The top ranking mobile domain is Amazon, accessed by 34.7 percent of users. Their corresponding application has only a third of that traffic, but users spend twice as much time (19.8 minutes versus 40.) Since engagement offers the keys to the kingdom in online revenues, applications clearly offer more revenue boosting opportunities than their web domain counterparts.
The conclusion is clear: If you’re not playing in the mobile space, you’re missing the boat. Whether you determine your business would most benefit from creating their own app, or you garner inclusion in the world’s biggest discovery apps, you need to have phone and tablet users engaging with your brand. Apps are available everywhere these days; from the Apple Store and Google Play to Windows 8, Facebook, and beyond. Mobile isn’t just the wave of the future, it’s the platform of today.
SEO Company India
resource:http://www.sitepronews.com/2013/05/23/drawing-visitors-to-your-site-with-tablet-and-smartphone-apps/

Is Liking Something On Facebook An Act Of Free Speech?

Facebook importance for SEO Services
Last year, a Virginia judge ruled that a Facebook "like" is not protected by the First Amendment. The story goes like this: Deputy Sheriff Daniel Ray Carter of Hampton, Virginia "liked" the page of "Jim Adams for Hampton Sheriff." Carter's boss, Sheriff B.J. Roberts, saw this, and then when Roberts won the election against Adams, Carter was fired. Carter claimed it was the Facebook "like" that led to his termination. He sued, but the judge determined that a "like" is not protected free speech.

Should a Facebook "like" be considered free speech, and protected under the First Amendment? Let us know what you think in the comments.

Carter appealed the decision, and Facebook stepped in to argue that a like is free speech in the same way that a political bumper sticker is. Facebook filed a brief in Carter's defense, saying, "When a Facebook User Likes a Page on Facebook, she engages in speech protected by the First Amendment."

"The district court's holding that ''liking'' a Facebook page is insufficient speech to merit constitutional protection' because it does not 'involve actual statements,' J.A. 1159, betrays amisunderstanding of the nature of the communication at issue and disregards well-settled Supreme Court and Fourth Circuit precedent," the company continued. "Liking a Facebook Page (or other website) is core speech: it is a statement that will be viewed by a small group of Facebook Friends or by a vast community of online users."
"When Carter clicked the Like button on the Facebook Page entitled 'Jim Adams for Hampton Sheriff,' the words 'Jim Adams for Hampton Sheriff' and a photo of Adams appeared on Carter's Facebook Profile in a list of Pages Carter had Liked, J.A. 570, 578 – the 21st-century equivalent of a front-yard campaign sign," Facebook continued. "If Carter had stood on a street corner and announced, 'I like Jim Adams for Hampton Sheriff,' there would be no dispute that his statement was constitutionally protected speech. Carter made that very statement; the fact that he did it online, with a click of a computer's mouse, does not deprive Carter's speech of constitutional protection."

The debate certainly has large ramifications for not only practices on Facebook, but on the Internet at large, which as we all know, has become very, very social.

This week, a panel of three judges in Richmond, Virginia heard the case, and Facebook once again stepped up to defend Carter, though really it's a defense of Facebook users in general. It can't be good for Facebook if people start becoming afraid of what they can or cannot say on Facebook. Some people have even talked about leaving the social network because they don't allow pictures of breasts. More censorship can't be good for user growth.

According to a report from Bloomberg's Tom Schoenberg, Facebook lawyer Aaron Panner told the judges, "Any suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made possible."
The company was reportedly given three minutes of argument time, and the judges refrained from asking Facebook any questions. The report also shares some quotes about Facebook "likes" from Robers' lawyer:

"It's like opening a door into a room," Rosen, of Pender & Coward PC in Virginia Beach, Virginia, said. "You can't see what's in there until you click on the button. That's not speech."

"Facebook has 3 billion 'like' clicks a day," he said. "Is each one of those speech? I don't think so."

As far as Facebook and many others are concerned, yes, each one of those is free speech.

At the same time, Roberts is claiming that the Facebook activity is not even the reason Carter (along with other employees) was fired, and that performance was the real reason. Still, the subject of the Facebook "like" remains the hot button issue, and has been argued throughout the case.  

Facebook Home – An Invasion of Privacy?

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Facebook Moves to Take Over Your Phone – Should You Let It?

Earlier this month, Facebook launched its much hyped Android app bundle, appropriately named Facebook Home. The release has thus far proved to be very controversial, with many experts questioning the integrity Facebook is espousing, especially around the issue of privacy. Mark Zuckerberg, Facebook’s CEO and spokesperson, has helped the company earn a reputation of launching what seem to be fair and respectful privacy mandates, then slowly unraveling their rules over time. Home is considered to be another potential source of mining data for profit, and without the conscious consent of their millions of daily users.

Facebook Home, Clearly Defined

For starters, let’s articulate what Facebook Home really is, as even that is a mystery to many. Home is not a “Facebook phone” or a fully functioning operating system; it is a collection of apps that function as your Android phone home base. Facebook activities naturally take center stage, creating a skin that operates on top of your Android OS. With it, your home screen mirrors your Facebook feed, allowing you easy access to likes, comments, and status updates. You’ll see full-screen images from your friends, and virtually everything Facebook offers – except the ads. Facebook Home doesn’t have ads at launch, but smart folks are wagering they will land very soon.
Facebook Home is so invasive that your normal phone activities – emails, missed calls, etc. – will now appear in your “cover feed”, dispersed with the other Facebook updates. Your entire Android phone will therefore become a Facebook-themed experience.

Facebook’s Response about Privacy

Shortly after the official release for Facebook Home, Zuckerberg held a question and answer session. When pressed about the privacy issues, Zuckerberg stated that “Analytics are made anonymous and used for half a percent of the user base.” This also happens to be the same standards that Apple and Google follow, so Zuckerberg seems to be playing by the same rules as the other big players. Or does he?
There’s one obvious discrepancy that shows Facebook may be dodging the real issue. Every action a user takes within Facebook is logged as such, and obviously reveals plenty about habits and interests. The more you share your status updates, photos, links, and other content with your friends, the more Facebook knows about you. Facebook Home is specifically designed to encourage easy and often sharing, clicking, and liking. Therein lies the rub.
Facebook also published a blog about Home’s privacy concerns, and in it they admit that “Home collects information when you interact with the service, such as liking or commenting on a post or sending a message. Home also may collect other information about how you use it.” In typically vague fashion, Facebook is leaving things open-ended. It’s policies like these that leave people mistrustful and concerned.

The Benefits of Home

Why would you want to download Facebook’s new Android mega-app? If you’re a Facebook faithful not concerned with the way the company uses your data, there is a lot to love about Home. In addition to the easy access to your feeds and friends’ profiles, Home also features a new chat service called “Chat Heads”. This app brings messaging to the forefront on mobile devices, something we haven’t yet seen from Facebook. You can even send an SMS to any Facebook friend without opening a separate app. Since the cover feed now takes over your home screen, you can stay on top of your friend posts and updates, and can view this data even if your phone is locked.
Facebook Home is unlikely to woo anyone outside of their existing heavy users. For a behemoth like Facebook, however, that will likely equate to millions of downloads. If you are feeling the call to check it out, but would like to safeguard your privacy as much as possible, there are options. You can suppress location sharing by turning off the feature in the options panel, for starters. Likewise, if you decide to share phone numbers or email addresses, list secondary ones that aren’t as critical. There are plenty of Chat controls too, enabling you to only chat with specific friends, or to turn the feature off all together. And just like the web version of Facebook, you can specify that only certain friends see your posts, making it significantly more private.
Above all, remember that if you use Facebook Home, no matter what you do on your Android phone, Facebook follows. It is a fully integrated suite of applications, not just a single app download. That said, all the privacy concerns in the world aren’t going to keep the legions of fans from keeping up-to-the-minute tabs on their Facebook besties. Just bear in mind that consumer privacy protection is not currently a government strong suit, so stay responsible about what you share, and with whom. You don’t have to delete Facebook all together to be smart about protecting your privacy.
resource:http://www.sitepronews.com/2013/05/03/facebook-home-an-invasion-of-privacy/

Optimizing Your Website for SEO in 2013

Google algorithms have always been something of a mystery, but for many webmasters they have become a nightmare. Over the last year, keyword searches have become erratic, understanding how to improve page rank is more confusing than ever and the search engine giant is penalizing online businesses for all sorts of ungamely reasons.
Two recent surveys conducted independently of each other have shed some light on how Google algorithms measure the performance of a website and rank it accordingly. For the most part, the results told us many things we already know, but also revealed a shift in factors that produce the best results.
The first study conducted by BusinessBolts.com analyzed 100 randomly selected keywords and assessed them against the top five websites that appeared in Google for each search. A second survey conducted by Dr. Peter J Meyers took 10,000 B2B keywords and split them across 20 categories. Although the search results were predictably erratic, significant patterns were found in respect of keywords, word count, title tags, back links and local searches.

Title Tags, Keywords and Word Count

It seemed at one point that Google was ignoring title tags and some SEO specialists still discredit the need for updating your meta-fields. The latest surveys suggest your choice of keywords in your title tags is one of the most important aspects of your website architecture. Given these tags are used by search engines to index your site, increase visibility and encourage web users to click it stands to reason that they are needed.
The overall use of keywords on the other hand is not as important as it used to be. At one time search engines invested substantial trust in keywords and specified they should be placed in strategic positions on a webpage so the page could be correctly classified. The latest tests revealed that the significance of keywords has been reduced to the main heading and one or two of the sub-headings depending on the length of your content.
Speaking of content, Google seem to favor a word count of around 900 words. This figure fits into standard copy writing philosophy that long copy proves to be more successful than short copy. Therefore your Homepage, services and product pages will fair better with both search engines and prospects if they are longer.

Backlinks

Link building is perhaps the most troublesome SEO tactic at present. We know that inbound links carry a lot of weight with Google and the results published in the respective surveys confirm this – the problem is, knowing which inbound links will be accepted as legitimate.
Search engine algorithms do not allow inbound links that manipulate the page results and have limited link building exercises to genuine referrals from third party web owners, social media users or contributing to reputable industry magazines. There is a question mark over whether links embedded into articles from third party blogs will continue to hold any sway moving into 2013. For the time being, it’s probably best to forget that idea.
What was significant, although not entirely unexpected, was the importance of likes, shares and +1′s on various social media networks. It is apparent that Google discounts any links posted in the linked account of the business owner’s account, but does weigh up the number of people sharing the link or clicking the “Like” in Facebook.
Another aspect that is given preference in Google search is locality. We have known for some time now that local searches are given priority in search engine listings when a specific area is typed in as part of the search term, but it is surprising how many web owners have not updated their contact details or included their locality on the Homepage to take advantage of this.

Author Rank

It didn’t surface in the latest round of search tests, but you can add rel=author to the list of SEO tactics you should be employing in 2013. Author rank was launched last June and is expected to give websites with a recognized author a better page rank than sites that do not have a verified author.
In his book, “The New Digital Age,” Google’s Executive Chairman, Eric Schmidt writes: “…information tied to verified online profiles will be ranked higher than content without such verification… The true cost of remaining anonymous, then, might be irrelevance.”
The Author Rank is a strategy Google hopes to develop to ensure the content of a website has the quality they intend to deliver to the end user. Rather than trusting backlinks that can be easily manipulated, the search engine giant will rely on websites that use writers with a rank authority. Websites that are set up with a ranking author are clearly identified in search engine results by a photograph of the writer next to the search result.
It may take Google a while to collect enough data on authors before they can determine the level of ranking authority they have, but the earlier you set your site up with Author Rank status, the better position you will hold once the rel=author stats kick-in. Matt Cutts, chief spokesman for Google, says: “…over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.”

Setting Up Author Rank

To set up Author Rank you will need a Google+ Account. In the About section of your profile, there is a space titled “Contributor to” which needs to be updated with the URL of your website or any other site you have contributed content for. You then need to send your profile code – which looks like this – to the owner of the website you contribute to and ask him to paste it in the relevant plug-in of their content management system.
It may be the case that Google algorithms change continuously over the next couple of years until the search engine giant figures out the strategies to achieve its ultimate objective – delivering quality content to its ends users. Google is not out to penalize small businesses and promote large corporations like many people believe, but they do expect online business owners to maintain their websites and prove they can deliver the quality end-users want.
resource:http://www.sitepronews.com/2013/04/04/optimizing-your-website-for-seo-in-2013/

WSO Of the Day warrior special offer

WSO Of The Day what is it?

WSO's are warrioforum special offers. Special offers geared and tailored for Internet marketers and search engine optimization enthusiasts. If you haven't heard of WSO of the day then in a nutshell it is a Warriorforum Special offer that gets chosen each day by WarriorPlus owner Mike lantz.
The warriorforum is a trusted Internet marketing forum used by thousands of active Internet marketers hungry to earn money. It should be noted that it is one of the highest authority forums in its niche. New techniques are brought to the community by talented members that list their products for sale in the Warrior special Offer (WSO) section.
Each day new products are listed as a WSO. Products such as linkbuilding software, list building techniques, techniques to help you earn money and much more.
The warrioforum has a huge marketplace and with all huge market places come opportunity. Well-known Internet Marketer Mike Lantz saw the opportunity and need for an affiliate programme. A programme that would allow fellow warrioforum members to help each other promote their WSO's. A programme that allowed affiliate commission splitting and tracking. It is now very popular and has sold Millions through its system making many rich.

WSO of the Day, How its Chosen

There are many WSO's each and every day. In order to get WSO of the day then its important you use the warrioplus system to setup your WSO listing. So what the title actually says (WSO of the day) then in fact it should be warriorplus listing of the day – In addition to this the WSO of the day is picked by the owner Mike Lantz. It is our understanding that the WSO of the day is in-fact picked based on visitor conversions. Conversions such as average sale and $ per a hop.
It should be noted that enough statistics for the WSO listing is a must in order to get chosen as WSO of the day. So at least 100 sales with good conversion and upwards of $1.40 per a hop.
resource:http://www.bigseotechniques.com/blog/wso-of-the-day/

3 Crucial Tips For More Social Media Traffic In 2013

Tips to Get More Traffic From Social Media Sites & Tapping into Online communities

Its no secret that Social media sites drive much more traffic then search engines. In fact Social Media Giant Pinterest alone, caters for more referral traffic then Google, LinkedIn and Youtube combined.
Tapping into popular social media sites is a must for any serious marketer and In this article we will cover 3 Crucial tips to Get More Social Media Traffic

Understanding Social Media Communities

The very first thing to get right from the very start is to actually understand the community you are looking to Tap into. The best way to do this is to actually research some of the Demographics of a site. I personally use Quantcast to check a websites demographics. Such as the Age and gender of the community at large.
For example doing a little research on Pinterest you will come to find that the majority of users are Women. This information alone can help us loads and just before you ask the question then let me ask it for you.
Does this mean that if your selling products geared towards men then Pinterest is no good ?
The short answer is NO, Let me explain..
Pinterest is Huge, So you can be sure your targeted Niche will be available however it will not be as large as other niches.
After Viewing the demographics we know the majority of users on Pinterest are women so to truly take advantage of the Pinterest community we need to try and tweak our marketing approach so that it works better for the community at large which is women.
If for example you are marketing Mens clothing or even packs to help you stop smoking where the wider audience is men then tweaking your approach will help conversions.
So instead of a Normal approach trying to catch the attention of smokers you would instead try and catch the attention of women who have partners that smoke- So maybe something like " Tired of your partners Bad breath? Help him quit smoking" or something along them lines. The idea to take away from this is that we should try and engage with the community at large and tailor our marketing methods to the wider crowd.
Some will argue that micro targeting gives the best return. This is true but having a social presence is more important then ever. You will find that working the social communities will not only send direct traffic from the social sites but it will also encourage users to share and be vocal about your product and even increase your social signals which is a must for todays Search Engine Optimization.

Social Media Engagement

As marketers we always want to make notes of our products, pitch whenever we get the opportunity and close deals any time we can. This is truly a wrong approach to starting your social Media Presence and before you will even get the opportunity to build your followers/fans the social sites themselves will close your account.
Its important you engage with your audience, This would mean commenting, liking, following and even sharing. When you start following users or liking there posts then they will come and view your work and if they find something they like they could then share, like, comment etc on it and the process go's on.
Once you have built some trust, followers etc then this is the time to slowly try and monetize your social traffic.

Customizing your Social Media Accounts

Now that you have a Social presence and are engaging with the community you need your brand to make an impact. By customizing your social media profiles you can add your websites url and branding.
Dont forget to customize your profiles and add your branding as this will be a key step to converting your users.

Using Images, Memes and Animated GIFs for More social media Traffic

Images, animated gifs and memes are huge on social media. They get shared much more then anything else and tapping into this latest craze can mean the difference between a trickle of traffic to a boat load of traffic.
resource:http://www.bigseotechniques.com/blog/images-animated-gifs-and-social-media-traffic/

How to Advertise Online - 3 Steps to Posting a Great Online Classified Ad

Learning how to advertise online using online classified sites is actually not difficult. However, many people don't seem to get visitors to click through to their ads no matter how hard they try.
The truth is, knowing how to advertise online by posting online classified ads can bring great results when you follow a proven method of posting your ad.
And here are the 3 steps that have always helped me to post a killer ad.

Step 1 - Know What You Want to Advertise
It's ridiculous but true. There are people who want to learn how to advertise online, but they don't even know what they want to sell or offer once they know the ropes to posting ads on online classifieds.
Don't let that happen to you. If you really want your posted classified ads to do well, then you'll need to know what you want to advertise or offer first.
Think about it. If you don't know exactly what you want to offer or sell, you'll never even be able to write a proper ad to get customers to spend money to get your products or services, even if you get good click through rates.
So get this step right first before going on.

Step 2 - Put Yourself in Your Customer's Shoes
This step enables to you know the inner most needs of your customers, so that you'll be able to address their needs in your ad and attract them to take up your offer and service.
Do not rush this. That's part and parcel of learning how to advertise online. You'll need to know your customers in order to do that.
Take the time to really think about what you customers need, and jot that down. Then use those points to craft your ad.

Step 3 - Craft Your Ad With Simple English
Yes, it's time to craft your ad, and here's another thing you need to know to learn how to advertise online... use simple English.
One of the most major mistakes that people make when they post online ads is that they use bombastic language to word their ad, thinking that makes them sound important and professional enough to attract visitors.
However, nothing could be further from the truth.
It's true you need to sound professional, but that doesn't mean you need to use bombastic language.
Word your ad with simple English, and you'll be surprised that people will still take you up on your offer.
So if you have been having difficulties getting your online classified ads to convert, try the steps above. You'll be surprised by the improvement once you start using the steps above that teach you how to advertise online.

Article Source: http://EzineArticles.com/6995559