Advanced Twitter Tactics for Small Businesses

Getting an edge in any social media space is, to say the least, a very hard challenge. Rising above the sea of competitors and the ever-present social noise takes finesse, planning, pizzazz, and the latest technological tools. Twitter is perhaps the most challenging medium to make a big splash in, but it’s far from impossible. Get a hashtag up on your competition by using the following advanced Twitter tips!

1. Be Proactive About Gaining Followers

Obviously, you need to build a loyal, diverse following of Twitter fans to make this space work for you. If you’re thinking about buying “fake” followers, think again – you need engagement, not bulky numbers. False profiles don’t make for very viral supporters! To amass your dedicated crew, don’t just launch your profile and cross your fingers, get out there and connect with people! Follow like-minded industry leaders and fans, message up a storm, and post intriguing posts that get people talking. Whatever you do, be extremely active, and people will respond in kind.

2. Resist the Urge to Schedule Your Tweets

Yes, there are oodles of great tools like HootSuite that help you schedule tweets in advance, but remember that your follow-up conversations are far more important than your original correspondence. Why? Because you have that fan’s attention, in the moment, and if comments or retweets go unanswered for hours or days, you’ve missed the chance to not only deepen loyalty, but perhaps gain a viral supporter.

If you still insist on scheduling blasts, be on hand to respond to comments every hour during your workday. Better yet, have a social media management tasked to stay engaged with your follows as much as possible. Remember that it only takes a handful of fiercely loyal super-fans to spread the good word about you and send your numbers through the roof. Folks these days have a very small attention span though; don’t miss your window of engagement opportunity.

3. Watch for Your Company’s Mentions

You’re probably already tracking everyone that tweets your company using a hashtag or @ symbol; don’t forget to search for plain text mentions too. If your company has an easily misspelled name, search for those variations as well – it’s absolutely imperative that you connect with any fan posting positive or negative tweets about you, and, ideally, within minutes or hours of the mention.

4. Be Humble, Diverse, and Interesting

We already know that tweets need to have value to your audience, but don’t be afraid to infuse personality and spunk in your Twitter persona too. At the same time, no one loves an egocentric company that only blabbers on about itself. Make sure you’re conveying humility, and tweet not only about your company’s endeavors, but things happening in your industry as well. News bites that are relevant to your followers will be highly appreciated, and create a necessary break in all that talking you do about yourself.

By the way, humility always involves an awareness of balance. Please do not ever spam your audience with auto-responder tweets that spew stats all day long. Likewise, don’t schedule an excessive amount of announcements for any one day unless you have a hugely legitimate reason. It’s definitely critical to stay in touch, but when it comes to tweets, there is without a doubt propensity for too much of a good thing.

5. Stream Baby Stream

While I don’t advocate using third party software to pre-schedule a gaggle of tweets, it is super smart to use these tools for streams. Streams are tracking tools that allow you to stay in-the-know about mentions across Twitter on all manner of your industry topics. For example, if you run a cosmetics company, creating a stream for hashtags #makeup and #cosmetics will help you stay on trend regarding what Twitter users are talking about in the space. You can in turn make related comments, showing you’re on the pulse in your industry, responding to real-time topics. This kind of relevancy and engagement is priceless!

6. Be an Obsessive Analyzer

Guessing at the success rate of any social campaign is crazy talk, especially when there are scads of tools to help you determine how well your messaging is working. For Twitter, make friends with Bit.ly. Not only does this nifty site help shorten long URLs so they fit in the very conservative 140 character tweet limit, but it also lets you track click-throughs for each link so you have current metrics for all your efforts. Quantifying your investment in the social space is difficult, but tools like these demystify the process tremendously – if you take the time to use them!

7. Use Your Keywords

If you’ve done your homework and identified the core keywords for your business, use them in your Twitter posts when appropriate too. These terms are like neon signs that point folks to your business, so use them proudly! Make sure to be consistent across your site and social mentions.

resource: http://www.sitepronews.com/2013/10/04/advanced-twitter-tactics-small-businesses/

Adjusting Your Strategies to Google’s Encrypted Searches

When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further.

Regardless of the causes, Google has delivered another major blow to marketers following the recent implementation of the new Gmail tabs.

On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google’s searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data.

While it’s scary to think about how to work around this major change, let’s break it down to see how you can rise above encrypted searches and maybe even use the change to your advantage.

What Are Encrypted Google Searches?

Encrypted searches use HTTPS, meaning keyword data won’t be revealed to site owners. These types of searches won’t allow Internet marketers and site owners to track users’ keyword searches anymore; web analytics software was previously used to break down users and their keywords searches, but this tactic will no longer be possible.

The reality is that even if you can still see some keyword data, eventually 100% of your referrals will probably result in the keyword not being provided. Keyword data will be gone. Google has removed the ability to view what a user searched for before visiting your site.

Why Keyword Referral Data Is Important

A lot of marketers use this keyword data for tasks that not only improve their own page ranking, but to better the web as a whole. Keyword data can help our ranking efforts and our ability to effectively serve our customers. If you notice a keyword is getting a lot of search traffic, but the page still has a low rank, you realize you’ll have to brainstorm ways to make the page rank higher. And if a search term is sending a lot of people to a specific page, but your conversion rate is low, you know you need to improve the page.

Keyword data is also important when examining how users view our brand and content. Looking at users’ searches allowed us to get inside our customers’ minds in regards to specific products or content; however, this task just became more complex without keyword data.

As for marketing opportunities, keyword data was previously a goldmine. We could figure out ways to optimize for keyword phrases that didn’t have a high rank. There were ways to confront and improve low-ranking keyword phrases – now we’ll have to find another way.

Adjust Your Strategies

This change is undoubtedly going to make our job as marketers more difficult, but don’t get angry about it; instead, look for ways to adjust your strategies. A lot of brainstorming and conversations need to happen in order to figure out where to go from here, but here are a few basic ideas to get you started:

• Start looking at page level data. When you can’t see the keyword data anymore, how are you supposed to improve a page’s ranking? Try using the connection of various sources of data, as the Moz blog explains. Which pages on your site are getting search visits? Start looking at page-level data instead of keyword-level data.
• Organize your search terms into categories. You can track your rankings based on multiple different categories to see which one is improving your ranking. For instance, organize your terms by head terms, long-tail, branded phrases, non-branded terms and more. Then you can examine the pages with search traffic from each category to see how successful they are.
• Use other sources to analyze perceptions of your brand. You could try keyword suggestion sources like SEMRush or Google Suggest to view the keyword expansions associated with your brand and content. Another easy tactic is looking at what people are typing in your internal site search bar, giving you insight into how customers view your brand.
• Target specific keywords with AdWords campaigns. Unfortunately, this may be what Google is aiming at by using encrypted searches. Running Adwords campaigns may be expensive, but they will allow you to view expansion opportunities, see where you’re missing organic traffic and possibly bid on certain keywords.

Use This Change to Your Advantage

It’ll take time for Internet marketers to adjust to this change and find ways around the lack of keyword data from Google. Bing will still send keyword data, even though it’s not as widely-used as Google. It’s important to remain optimistic and use this change to your advantage.

If you have clients for whom you do Search Engine Optimization, use this as an opportunity to start conversations with them. They may be uneasy and confused, so they’ll be looking to you for solutions. This is a great time to step up your efforts and use your knowledge to continue pleasing your clients.

Take this as an opportunity to start reading and learning more. There’s never been a better time to refresh your practices and learn from the industry around you. Every marketer will be dealing with this problem, so you’re not alone. Stay current with conversations and learn from others in your niche.

Encrypted Google searches definitely change the way Internet marketers will perform their job. What are your ideas on how to circumvent the loss of keyword data? Have you found any useful workaround articles? Please share in the comments!

resource:http://www.sitepronews.com/2013/10/02/adjusting-strategies-googles-encrypted-searches/

High Rankings, Google and the Human Factor

The wheel in the sky keeps on turning… all the while Google continues to circle its wagons, tightening the noose on the precious marketing spending of corporate America.

Considering Google is constantly tweaking its algorithm, one aspect has, and most likely will remain the same: the dependence on human involvement to validate websites and their content. This involvement insures the quality of the top ranked sites in search results. The foundation of Google’s better search results lies in the human factor: links. Links that are placed manually by website owners, editors and webmasters, linking one website to another.

The premise was and remains, that if you could be bothered to place a link, there must be value at the links destination. So Google measured each website’s link popularity (total inbound link quantity) and ranked websites accordingly. There was a time when the website with the most links equaled top rankings for the sites relevant market phrases. Those days passed, and Google next factored in elements of relevance of the originating website and anchor text of the link itself as a guide to better search results. This worked exceptionally well until unscrupulous webmasters began gaming the system and building links at an astronomical pace to push low-quality websites, with not so relevant content to the top results. Enter Google’s Penguin update which, among other things, changed the valuation of links to websites.

Any search engine optimizer practicing for more than a decade will remember the high value once placed on being listed in DMOZ and Yahoo’s directories. A listing in both would fuel almost any website to higher rankings. What these two directories shared in common was they were administered by humans; no automated computer placements here. Every website listed was manually reviewed by site editors who guaranteed the quality and relevance of each listing. Google even added DMOZ (for a period) as its own manual directory. Years have passed and times have changed. DMOZ has been withering on the vine for the better part of a decade.  Yahoo, which was once a free submission, then became a $299 annual subscription, paid in advance with no guarantee of getting listed. This all seems but a distant memory. Today some still extol the value of listings in these two mega directories, but their heyday has certainly passed.

What does this have to do with rankings and Google and the fore-mentioned wheel, you ask? Well, the void once filled by links and directories in the human factor portion of search engine algorithms has been nicely filled by social media. Today search engines’ need for real live editors is being filled by the many facets of social media mentions, likes, shares, connections, checkins and reviews. If there is social buzz, then there must be merit, credibility and interest in a given subject.  Measured properly and factored in correctly, Social Media Marketing impact on the rankings of websites has major impact. The impact is not only as high listings of relevant posts in search results, but also power to websites linked to, and mentioned in the wave of social chatter, simply deciphered by an algorithm.

Authorship and author rank are two more efforts to bring the human element back to search rankings. Google wants you to put a name and face to your content by linking your website to your Google + account. “Why,” you ask? Because any self-respecting person willing to show his face with his website listings in Google’s search results, wouldn’t publish spam, of course. In a recent video Matt Cutts, head of the Google Spam team, noted Google is getting better at detecting who is the authority behind each website for each given subject, and then attempting to rank the sites more highly.

So long as Google is an automated computerized service, spammers will be exploiting the latest holes exposed in its algorithm, and Google will be looking for new methods that bring a human component into its rankings. Human validation will continue to impact search rankings. Participants on social channels may not be in the buying mode while perusing their daily feed; however, their social activities can impact a company’s website and post rankings in search engine results. They will then be positioned for the moment humans are ready to spend.

resource: http://www.sitepronews.com/2013/10/01/high-rankings-google-human-factor/

Innovative Marketing Trends to Date from 2013

There are many timeless elements to creating top-notch, results-oriented online marketing campaigns. If it’s not engaging, memorable, or oozing with a little wow factor, there won’t likely be much fanfare. Every year, however, smart folks figure out new and innovative ways to lure in the masses, manifest a rags to riches story, and create tools and campaigns that become bona fide trends and legends.

We may only be in the fall of 2013, but already there have been many notable new movements that have created a stir in the world of marketing. It’s a bit early to tell which of these have significant staying power, but here are a few of the most critical innovations that business owners should take notice of.

It’s a Gamer’s World

Gamification may not be a new term, but it’s proving to be a trend that seems to grow and grow. Business owners have become hip to the essential element of engagement through all marketing channels, and there are few activities that prove more engaging than an addictive video game. Couple that with the game-playing obsession proudly touted in younger generations, and it’s clear to see how and why adding gaming elements to websites and marketing campaigns is exploding.

2013 has likely seen more gamification growth thanks to platforms like PunchTab and BigDoor, tools that make the integration of gaming elements into many business models a more seamless and organic process. Plus, apps like FourSquare have turned mundane tasks like running errands into a fun-filled, social-centric gaming experience. If you haven’t integrated a level of status or fun into your efforts yet, and your industry is appropriate for the task, make this a top consideration.

Refocusing on Retention

When we think of internet marketing, most people conjure up thoughts of acquisition efforts – ad banners, viral campaigns, and anything that brings eyeballs to websites. Marketers have been more and more aware that retention – or loyalty – marketing can be far more profitable (and honestly, a lot more fun, too). Existing customers are feeling a whole lot more love this year, as trends point toward rewards and bounties for loyalty, not just for new sign-ups.

It’s a brilliant move, overall, because potential customers that witness how well existing customers are taken care of won’t need a newbie promotion to lure them in. The promise of long term care, discounts, and overall attention can do plenty to move your acquisition numbers, too.

Crowdsourcing Goes Mainstream

These days, what can’t you crowdsource? It all started with sites like Kickstarter and IndieAGoGo, which allowed folks to fund projects (not businesses, mind you) by asking the entire internet for assistance. Now, you can crowdsource non-profits, start-ups, college tuition – even design options for your company’s website or logo (99Designs is an absolute sensation.)

Can you crowdsource marketing ideas? Heck yes you can. Leaders in the field are using social media platforms to crowdsource all manner of marketing strategies, getting real-world feedback about ideas without spending thousands of wasted dollars on directions that your audience won’t respond to. Companies like Zappos have had tremendous success with this process – there’s no reason why you can’t do the same.

Locals Have Their Heyday

Entrepreneurs that run local businesses suddenly have an influx of tools specifically geared toward local Best Online Marketing. SEO experts often focus solely on local results, leveraging geo-targeted tools and techniques to reach communities outside your door. Marketers have become wise to the fact that even local businesses can adeptly use online strategies to find new customers, and just as important, keep existing ones engaged.

Put the Multi in Multi-Screen Marketing

75 percent of the world now has access to cell phones, and if you’re not attempting to reach them, you are definitely losing out on a massive market share. Utilizing either responsive design or taking a multi-screen development approach is no longer an option to consider, it’s often a first priority for new startups. All signs point to this trend continuing, too, meaning mobile is really king of the screens, and the once mighty PC has taken a backseat. Keep this in mind as you launch or redesign your online site – make sure it rocks on a small screen too.

The Rise of Inbound Marketing

Inbound marketing is a relatively new expression, and in many ways, the biggest contribution 2013 has offered up to the world of marketing. This focus involves content creation, conversation-starters, and resources that lure in customers through valuable information shares, rather than hard-selling tactics. More and more companies are launching blogs that showcase information about their industry, often with little to no mention of their business at all. While that may sound counter-intuitive, it’s SEO gold, and just as precious to users that want value before traditional marketing messages. If you hook a potential customer by providing something meaningful, you’ve already helped to establish loyalty. The great thing is, stellar content also woos search engines too, so this is a double bounty.

Whatever tactics you employ, remember that today’s online user is savvier and more discerning than ever before. Honesty trumps slickness, transparency trumps trickery. The more human you allow your campaigns to be, the more engaging and appealing your brand will feel.

What new marketing tactics are you noticing or employing this year? How have your overall results looked?

resource:http://www.sitepronews.com/2013/09/27/2013-innovative-marketing-trends-date/

Beyond Web 2.0: How to Prepare for the Next Online Revolution

What’s the next online revolution? That’s as much of a question as asking to predict the future of all events on the planet, even though there’s always flag-waving clues along the way. In the case of going beyond Web 2.0, we can already see what the future is going to hold at least through the end of the decade.

The focus for Web 3.0: video and mobile. Just how much will they shape the Web experience over the next 10 years? You can take what’s already happening and merely triple the exposure.

The Video Revolution

According to the video-making service WIP, videos are projected to dominate about 86 percent of the online world by 2016. That’s a huge jump from where it is now at 51 percent. But that shouldn’t surprise anybody when YouTube has a channel for nearly everything and where businesses are bringing in profit by posting hundreds of videos every day. Much of that, however, has to do with videos that are more than a little pithy.

The advent of Vine and Vine Mobile has created the new template for how videos will look over the next decade. Some companies are still trying to adjust to the problem of advertising in short, six-second bursts, even if plenty of wit can still come from such a format. The real story, though, isn’t one video with a short length and more in creating multiple videos with equal short lengths.

If you have to guess the evolution of video, it’s going to be in creating micro-videos that tell a compelling story inside and out about a business. By the end of the decade, we may see every online business feature a main page video that tells you everything you need to know about products and the business’ back story. With that comes a sense of personalization to help companies of all sizes find customers easier (through social media’s help) and enjoy larger returns on investment.

How those videos will be watched is another matter.

The Mobile Revolution

There still seems to be a drive for businesses to go mobile in every way, and it’s slowly getting there. Yet, the ubiquitous nature of mobile technology is still growing. Even Google chairman Eric Schmidt a couple of years ago wrote his vision for what the mobile revolution will look like. Much of that involves doing nearly everything on our Smartphones, as well as making them affordable so everyone around the world can have one.

On the business front, the real mobile revolution is advertising and using adaptive and responsive design to make that happen. We’re already on the cusp of an adaptive design revolution in helping ads from a business automatically adapt so it fits onto a mobile screen. Regardless, it’s not as easy as it might seem and may not be standard until the end of the decade.

In the meantime, we’re doing considerably more with mobile technology. We’re starting to watch videos and look up information on our Smartphones more often than we ever have. Mobile apps in all categories ‘are going through the roof,’ especially in the realms of retail.

Does it mean the desktop and the laptop becoming archaic as part of Web 3.0? Probably not entirely, despite it being clear that we want to do most things online while on the go and not necessarily while driving.

Whether that means taking the time to watch slightly longer videos someday will remain to be seen. One thing we can be sure of in the next online revolution is that videos can’t really become any shorter.

resource:http://www.sitepronews.com/2013/09/24/beyond-web-2-0-prepare-next-online-revolution/

New Lessons in Creating Unforgettable Content

Looking at today’s mass media can be a depressing. We live in an age when CNN makes Miley Cyrus’ twerking a cover story. Sites like Buzzfeed flourish by publishing “articles” such as 24 Inspiring Photos of Pigeon Street-Style. On the surface, it appears as though the internet is nothing but a rehashed version of a shallow gossip mag.

Thankfully, that’s only an illusion. Because the web is, in essence, a comprehensive library for all of global consciousness, it’s natural that some questionably valuable content be at the forefront. Not every site rising in the popularity ranks leaves us questioning the validity of evolution, however; some support the notion that great content can truly equal huge success.

Can Positivity Finally Rule?

Many have lamented for years that mass media content – online and off – almost always maintains a depressing tone. Yet few sites have attempted to quell these concerns by presenting positive and intelligent spins on current news stories, and even fewer have seen any level of success. That is, until now.

Cue Upworthy, a ridiculously savvy and upbeat news site that is exploding onto the scene. Launched in March of 2012, Upworthy has a familiar news model, with a twist. The site’s “curators” search for fascinating content on the web, and then present it with immensely articulate and witty insight. Unlike Buzzfeed’s obsessive, regurgitated lists, Upworthy takes the unusual and interesting, and tells these stories from a whip-smart, and upbeat, perspective. It’s wonderfully refreshing, and catching on like wildfire.

The Upward Climb of Upworthy

Since its conception, Upworthy’s stated mission has been to “host the intersection of the ‘awesome’, the ‘meaningful’, and the ‘visual.” The site has significant know how in the form of its founders, too. Co-created by Peter Koechley, formerly of The Onion, and MoveOn.org main organizer Eli Pariser, they made it their mantra to only publish content with heart, meaning, and significance.

These are subjective terms, sure, but it’s easy to argue that articles like What the Future Might Look Like if We Don’t Push for Gun Control (a top story at the time of this writing) easily trumps the value of Miley’s offensive dance moves.

The public seems to agree. In just over a year, Upworthy has hit several significant milestones. They’ve seen over 30 million unique site visitors, with an impressive 6+ minutes average time spent. They have over 3 million social media subscribers across all networks and newsletters, and their content accounts for one fifth of all social signals that social measurement company SimpleReach measures – that’s from a pool of over 5,000 publishers.

Late last year, they also received $4 million in financing from some major social media players, namely former Facebook executive Chris Hughes and Reddit co-founder Alexis Ohanian. Upworthy is definitely on the upswing.

How Upworthy’s Success Can Inspire all Content Marketers

There are many fantastic lessons the rapid popularity of Upworthy can teach all content creators about how to play big, play fair, and come out on top. Their rapid rise negates all those that lament that only the content scrapers, negative ninnies, and SEO black hats get their just desserts. Good guys finish first sometimes too, and you can follow suit by absorbing these teachings:

Keep content fresh: Upworthy posts new goodies daily, thus pleasing people and search engines equally.

Quality definitely, definitely trumps quantity: You won’t see archives of endless posts from Upworthy, but what you will see is a nice bundle of articles or videos you actually want to read and watch.

Headlines are crucial: skim through the various content titles, and you’ll find snazzy headlines like “Who Doesn’t Like to Watch Half-Naked Girls Dancing? These Guys, After They See Why It’s Happening” and “Dear Religious Extremist: The Cameras are Staying, and That’s Final”. These are anything but the typical mundane openers, and they’re enticing readers to click in droves.

Social signals matter: Upworthy heavily encourages users to link to their content through social networking sites, calling their business a “mission-driven media company.” According to Scanvine, Upworthy is now the number one most shared website on all social media channels. This is a major factor to their seemingly overnight success.

Venture beyond the usual: In the words of co-founder Pariser, “We go for visible, sharable stories and really stay away from doing more typical, text-driven articles and blogging. We lean into images and videos.”

Have a brand identity: Upworthy is not afraid to let their curators voice strong opinions, but it’s done so with a consistent overall identity. Editor-in-Chief Koechley states that, “What’s important is that the content itself, the message itself is ‘upworthy’ and not a blatant play to cover up what the company is about. I don’t think we’re going to work with Chevron CVX +2.69% saying what they’re doing is great for the environment.”

Adhere to honesty, and a commitment to the community you serve: Upworthy never hides the fact that the content they present is normally gathered from other sources. Pariser explains it this way: “A lot of organizations and brands come to us with content that’s upworthy. There’s an opportunity to do right by them and by our community as well by elevating that content to our audience while being really transparent about the fact that it’s promoted.”

Distribution is critical: While great content is obviously a focus, Upworthy puts just as much, if not more, effort into intelligent distribution efforts. As Koechley told VentureBeat, “Having good content doesn’t mean anything if you aren’t actively trying to get people to see it.”

The explosion of this savvy media site is indeed great news for all those content creators who have never given up on quality. The web will likely always have a soft spot for celebrities and their embarrassing habits, but there’s a huge market for intelligent and world-changing content as well. Let Upworthy’s success inspire you to reach new content and marketing heights too.
resource: http://www.sitepronews.com/2013/09/06/new-lessons-creating-unforgettable-content/

Google Asks Court to Dismiss Gmail Scanning Lawsuit

Google attorneys are asking a federal court to dismiss a lawsuit seeking the ban of automated scanning of Gmail messages for the purpose of serving up relevant ads to it users.

The class action complaint, a multi-district litigation, says Google’s scanning of e-mail messages is illegal because it is being done without the sender’s or the recipient’s consent. The lawsuit also accuses Google of breaching the Federal Wiretap Act and the California Invasion of Privacy Act because it reads e-mails not only to filter out spam, but for the express purpose of targeted advertising.

Google lawyers, however, say the lawsuit is an “effort to criminalize ordinary business practices that have been part of Google’s free Gmail service since it was introduced nearly a decade ago.”

“While Plaintiffs go to great lengths to portray Google in a sinister light, the complaint actually confirms that the automated processes at issue are Google’s ordinary business practices implemented as part of providing the free Gmail service to the public,” Google lawyers say in a court filing.  “This is fatal to Plaintiffs’ claims.”

Google says all users of its service, including the plaintiffs, consent to targeted advertising and the use of automatic spam filters as laid out in Gmail’s privacy policy when they sign up for the free service.

Under the ‘How we use information we collect’ heading in its privacy policy, Google says it uses “the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.”

The company’s lawyers also pointed out that Gmail is a free e-mail service, which means Google has to make its money off of advertising as opposed to services that charge users a fee.

“Just as a sender of a letter to a business colleague cannot be surprised that the recipient’s assistant opens the letter, people who use Web-based e-mail today cannot be surprised if their e-mails are processed by the recipient’s [e-mail provider] in the course of delivery,” reads an earlier court filing.

Google is also using Smith v. Maryland, a 1979 Supreme Court decision that upheld the collection of electronic communications without a warrant, to back up its dismissal request.

Google has been lambasted by privacy advocates for its stance.

Consumer Watchdog, the most vocal advocate group, is urging anyone who cares about their privacy to stop using Gmail.

“Google has finally admitted they don’t respect privacy,” says Consumer Watchdog’s Privacy Project director John M. Simpson in a press release. “People should take them at their word; if you care about your e-mail correspondents’ privacy don’t use Gmail.”

resource : http://www.sitepronews.com/2013/09/06/google-asks-court-dismiss-gmail-scanning-lawsuit/