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Facebook is debuting ‘Trending,’ a new feature that enables members to stay up-to-date on popular topics of conversation via the social network.
The addition of Trending — which the social network has been testing since last August — is a direct challenge to Twitter — one that Facebook is likely hoping to use to steal some of its arch-rival’s thunder.
“Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,” engineering manager Chris Struhar said in a blog post.
“Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.”
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Trending will appear in a column down the right-hand side of news feed. It will contain a list of topics creating the most buzz online, although it will be personalized to a degree.
Struhar said it will include topics based on what interests users as well as what is trending across Facebook overall. Each item will be topped with a headline that will sum up why a particular item is trending. Users will be able to click on any headline to see the most interesting posts from friends or Pages that are discussing that topic.
Facebook image
Struhar said users can “expect continuous improvements from us over time.”
Trending is currently rolling out to desktop users in the U.S., Canada, U.K., Australia and India. The feature will continue to be tested on mobile.
Resource: http://www.sitepronews.com/2014/01/17/facebook-tackles-twitters-bread-butter-new-trending-feature/
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