By Seowebmount
There is no denying that the digital age is now. Goodbye photo albums, pen pals and wall phones. Hello Facebook, e-mail, and Smartphones. This new age of digital, Internet-based information flows into every aspect of our lives including the way we market our businesses. Let’s face it, flyers and newspaper ads are not the way to reach your customers. Your customers are online. Online is where you must grab their attention, and Pinterest is the mother lode of digital, Internet information sharing. The quick photo-based bytes of info perfectly suit the short attention span and need for instant gratification of today’s customers. Social media experts estimate that about 70 million people are using Pinterest. That is 70 million possible customers. Pinterest is the new marketing powerhouse, and you need a ticket in.
Brand Awareness
Because of the quick, image-based style of Pinterest; it lends itself to quick brand introduction for many people. The trick to using Pinterest to increase your brand awareness, is to make the pins you use attention grabbing. You must understand the nature of a Pinterest visit. A Pinterest user is very quickly scanning many, many images. You only need one really perfect pin to make them stop and think, “Hey, what is that?” Click, you have their attention. It is also important that you pin often. If you did not grab their attention the first time, perhaps you will the 20th time. Because these are quick bytes of info, pinning often is simpler than creating long product reviews. Be interesting and be repetitive. Check out this article by Taylor Corrado to see how non-profits are nailing Seowebmount Pinterest marketing.
Let Your Creativity Shine
In the past, marketing did not lend itself to a whole lot of creativity. However, because Pinterest is so visually rich, creativity is of utmost importance when creating marketing based pins. Great graphics, cool filters and witty text, can turn a boring product into an adorable pin that will then pull pinners to your site. The entire objective of the pin is to encourage the pinner to click back to your site for more information.
resource: http://www.sitepronews.com/2014/01/07/using-pinterest-will-give-brand-extra-edge/
No comments:
Post a Comment