Breaking News by Seowebmount
With an aim to give publishers, developers, and brands an in-depth understanding of how their tweets are performing and interacting, Twitter has launched analytics offering for Twitter Cards.
Twitter Card Analytics will be available to all cards users in coming days. The goal of this upgrade is to help users gain more insight into the type of media that performs the best on the micro blogging site. Twitter Cards boasts of tweets with pictures, videos, content previews, deep links for apps and other rich media tweets. “Now for the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards”, Buster Benson, Twitter’s Analytics Product Manager wrote in a blog post.
Users will also be able to see how Twitter users engage with all of their tweets and get insight into their followers (including follower growth rate) in the Twitter Card analytics dashboard. Each card type shows the URL click rate and the overall clicks for each. In addition to your own site stats, Twitter is also including average click-through rates of other sites.
The dashboard includes information on your account’s most popular links, top influencers, and best tweets. Twitter also provides additional account data on all of a partner’s tweets and the demographics of its followers. The new dashboard will be rolling out to all Twitter Cards subscribers over the next few days.
resource: http://www.techgig.com/tech-news/editors-pick/Twitter-Introduces-Analytics-For-Twitter-Cards-21397
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